What are you doing to protect your company’s brand and reputation online?
Your marketing, PR and recruitment strategies probably include social networking because they provide such valuable tools when it comes to getting the attention of and attracting clients, employees and investors. According to the experts, the key to keeping threats to your reputation low is active identity management.
Monitor the use of your company name and product brands – regularly check that searches place your official website as the top hit and nothing offensive comes up in the first 20 hits. If you find that negative comments are being posted about you or your company then it does help to assess their seriousness and understand where they are coming from so that you can have a plan to respond.
Raise staff awareness of best practice (as well as your company guidelines) in the use of social media to protect their own privacy and online reputation as well as yours.
Keep it positive by maintaining a steady flow of positive stories and information and include social media updates and review websites.
Bring in help from an identity management company if you feel that things are too serious for you to manage yourself.
Your company’s reputation is probably amongst your most valuable business assets so make sure you are taking good care of it online and in the social media.
